British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced the signing of a deal that is to see it purchase creative performance platform developer Spirable for an undisclosed amount.
The London-headquartered firm used an official press release to detail that the arrangement will allow it to enhance its data-driven video marketing capabilities by providing personalized cross-channel technology to partners wishing to create high-performing creatives.
Latest link:
Genius Sports Group Limited officially went public on the New York Stock Exchange earlier this year via a $1.5 billion merger with special purpose acquisition company (SPAC) Dmy Technology